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AccountAbility Principles Standard 2008

The AA1000APS 2008 provides an organisation with an internationally accepted set of principles to frame and structure the way in which they understand, govern, administer, implement, evaluate and communicate their accountability. It is primarily intended ...

(tips/guidelines, document (pdf), 2008)

The Hidden Costs of Cause Marketing

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term ...

(tips/guidelines, webpage, 2009)

Social Enterprise Marketing Toolkit: Marketing Resource for Social Enterprises

This Toolkit has been designed to help you understand the fundamentals of marketing, and to apply them in your social enterprise. It's divided into four modules, each of which is presented in a video. During each module, you'll be invited to ...

(toolkit/manual, video, 2010)

Student Event Planning Exercise

Teach A Man To Fish supports student-led enterprises in developing countries. To this end, it has produced an exercise which is designed to facilitate a student's learning of Events Planning. The exercise encourages students to independently consider ...

(template/sample, document (doc/odt), 2012)

Soap Operas With a Social Message

In countries around the world, T.V. serials are being used to deliver important social messages to millions of viewers. This article discusses the potential impact of soap operas with a social message and provides examples from around the world. ...

(webpage, 2012)

Using Low-cost Video for Agricultural Development Webinar: Recording and Presentation

This webinar provided participants with an overview of some of the ways that low-cost video is currently being used with farmers to enhance the impact of agricultural development projects. It included experiences from two organizations already effectively ...

(workshop/training, presentation, 2012)

Marketing in a Rural Area

Many marketing strategies are targeted towards enterprises in urban areas, despite much entrepreneurial activity in rural locations. Teach A Man To Fish has found that a 'one size fits all' approach is often not successful, and so developed an ...

(tips/guidelines, document (doc/odt), 2012)

A Nonprofit’s Guide to Building Simple, Low-Cost Websites: Affordable solutions for planning, creating, and maintaining your organization’s online presence

A well-designed, user-friendly website can help you engage new members, raise money, and communicate with decision-makers. But creating this site affordably, and finding the right tools to build and host it, can be a challenge — especially when you are ...

(tips/guidelines, webpage, 2012)

Best Bits - Communicating Your Mission: A Round up of Advice from Our Communication Experts

Kate Whittle, Somerset Co-operative Services: I would never address my stakeholders with emotionally laden messages! A social enterprise needs a communications strategy (both internally and externally) so that everyone is clear about how to address ...

(essay/opinion, webpage, 2011)

Adding PowerPoint to your technology toolkit: Northwest Wisconsin Community Services Agency

The Northwest Wisconsin Community Service Agency provides homelessness prevention supports, food, housing, and job training supports across several counties. With limited resources, a bare-bones budget and a lack of technological savvy, this organization ...

(template/sample, presentation, 2011)

Question Box: Any Organization in the World Can Open a Hotline

Question Box is Open Mind's initiative that helps social enterprises start their own hotlines to help people find answers to everyday questions like health, agriculture, business, education and entertainment. It provides easy access to information in ...

(toolkit/manual, software, 2011)

(Mostly) Free Online Tools For Social Entrepreneurs

This is a list of handy online resources, tools, websites, and tips to help social entrepreneurs with creative story telling, using social media, collecting and illustrating data, start-up challenges, and more. ...

(directory/catalog, document (doc/odt), 2011)

Module 6 - Customer Relations: Social Enterprise Learning Toolkit

This module of the Social Enterprise Learning Toolkit examines customer relations. Customers make or break your social enterprise. What do they want? Where do quality products, competitive pricing and social values fit in their decision making? ...

(toolkit/manual, presentation, 2011)

Module 7 - Marketing: Social Enterprise Learning Toolkit

This module of the Social Enterprise Learning Toolkit focuses on marketing: the right message, to the right people, in the right way, at the right time! ...

(toolkit/manual, presentation, 2011)

New Media Toolkit

This curated collection of online tools, tutorials and resources is designed to help nonprofits and ethnic and community news organizations navigate the often intimidating and ever-evolving new media landscape. Whether you're a beginner or a pro, you ...

(toolkit/manual, online tool, 2011)

Tip Sheet: Google Adwords 101

This 2-pager introduces Google's advertising program and teaches non-profits how to leverage to market on Google. Guidelines are provided for non-profit organizations to apply for an AdWords grant. ...

(tips/guidelines, document (pdf), 2011)

Tip Sheet: Twitter 101

This document is an introduction to Twitter. It provides tips to leverage Tweeting to promote & increase exposure for NGOs and their causes. ...

(tips/guidelines, document (pdf), 2011)

Stakeholder Engagement Marketing

While marketing is often used and perceived as manipulation, it can serve as a process to bring a company’s mission to life and to engage its stakeholders in ongoing and ever-deepening relationships. In this 3-part blog post, Jeff Klein outlines an ...

(tips/guidelines, webpage, 2011)

Sustainability (Stage 6: HEFCE / UnLtd Social Entrepreneurship Awards Toolkit)

The sixth stage in the HEFCE / UnLtd Social Entrepreneurship Awards Toolkit covers activity areas related to achieving financial sustainability including maximising income generation, optimising operational efficiency and effectiveness, and refining your ...

(toolkit/manual, document (pdf), 2011)

Marketing (Theme 6: HEFCE / UnLtd Social Entrepreneurship Awards Toolkit)

The 6th theme in the HEFCE / UnLtd Social Entrepreneurship Awards Toolkit looks at marketing considerations to running a social enterprise, including: Understanding your target audience and defining your value proposition Developing your ...

(toolkit/manual, document (pdf), 2011)