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Social Enterprise Marketing Toolkit: Marketing Resource for Social Enterprises

This Toolkit has been designed to help you understand the fundamentals of marketing, and to apply them in your social enterprise. It's divided into four modules, each of which is presented in a video. During each module, you'll be invited to ...

(toolkit/manual, video, 2010)

Audience Profile

Understanding your organization's end-users is ultimately key to effectively delivering social value. PSI, a global health social marketing organization, specializes in marketing techniques such as identifying precise target audiences necessary to ...

(tips/guidelines, presentation, 2009)

Brand & Positioning

Whether you're delivering a product or a service to a population, or you're working to improve your own organization, branding and positioning are critical to success. This lecture, delivered at The George Washington University, explains how PSI ...

(tips/guidelines, presentation, 2009)

Social Marketing Planning Worksheets

A 10-step model that walks the marketer through the critical stages of developing a comprehensive social marketing plan. ...

(tips/guidelines, text, 2008)

Social Marketing: Influencing Behaviors for Good (Guidelines)

This two page reference document is the ultimate summarization of the social marketing process -- outlining all the core elements of a social marketing plan and how they fit together. ...

(tips/guidelines, text, 2008)

What Is Social Marketing?

Social marketing has become an effective way of motivating low-income and high-risk people to adopt healthy behavior, including the use of needed health products and services. PSI, the world's leading social marketing organization, presents a snapshot ...

(essay/opinion, text, 2003)

Marketing Your Social Enterprise

The purpose of this guide is to give you an insight into what marketing is, why you must consider it as part of your organizational planning and how you can achieve maximum results for modest efforts. Topics covered include: context analysis, how marketing ...

(tips/guidelines, text)

Behavioral Economics and Marketing in Aid of Decision-Making among the Poor

This paper considers several aspects of the economic decision making of the poor from the perspective of behavioral economics, and with a focus on potential contributions from marketing. Among other things, we consider some relevant facets of the social ...

(research/study, text)