- Tip Sheet: Google Adwords 101
This 2-pager introduces Google's advertising program and teaches non-profits how to leverage to market on Google. Guidelines are provided for non-profit organizations to apply for an AdWords grant. ...
(tips/guidelines, document (pdf), 2011)
- Marketing & Promotion : From "The Manual for Developing Social Enterprises"
Your image is largely controlled by what you do, where and when people encounter you organisation and who is receiving the information and in what way. So when thinking about advertising yourselves you need to think about creating an image. A marketing ...
(toolkit/manual, text, 2006)