Treating water at its point of use

Procter & Gamble

This paper describes a coordinated effort in designing a complementary approach to providing piped-treated water through the treatment of drinking water directly in people’s homes. It describes a market-based point-of-use (POU) model which, combined with safe storage, has the advantages of cost, immediate availability and ease of distribution to reach rural areas.

The paper profiles the International Network to Promote Household Water Treatment and Safe Storage, a prominent example of broad-based collaboration among more than 20 organizations including Procter & Gamble, the International Council of Nurses (ICN) and the Centers for Disease Control and Prevention (CDC). It also highlights the emerging phenomenon of corporate activity tackling a crucial social issue at the Base of the Pyramid (BoP).

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