Lessons from the Last Mile

Beyond Profit E-Magazine Issue 15

While the fact that the rural populations need to be reached, the question is how. Many companies have tried—and many have failed—at reaching the billions of rural villages throughout the world. In this issue we examine ways business is overcoming the last mile barrier, and the lessons we can learn. In our cover story, we look at a private sector program that uses the vast nationwide network of the India Post—the state-run postal service in the country—to deliver relevant information and products to more than 2,500 villages in rural India. Among the services they deliver are futures and spot prices for farmers’ crops, which helps the growers get a better price for their harvest. We also talk to Syuri about their efforts to form farmer cooperatives so apple growers in two states in northern India can become equal investors.

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