Eco Farm Mavrović Ltd. is a small enterprise located in one of most war affected areas in Croatia that started with a clear vision to change the public perception of health through organic food production and consumption. Eco Farm Mavrović is an organic grain and animal farm. It is a crucial part of an integrated business model that includes two complementary but independent entities - Eco Centre Mavrović, a research and educational centre, and Eco Mavrović, a marketing, distribution and sales firm. The whole group employs 51 people and it is by far the biggest local employer.