Creating Your Sales Funnel

A “sales funnel” is a tool to help break down the process of moving people from complete ignorance of your existence to complete customer satisfaction. Initially it serves as a guide for the steps needed to move people along the sales process. It also is used in the contact management function to track actual leads and prospects through the process to make sure business is not falling through the cracks.

Use this as a guide to think through the creation of a sales funnel for your own social enterprise's product and/or service.

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